Collateral

Collateral: Exhibition Brochure
Project: Exhibition brochure, 4-color cover, 1-color inside, 5 x 7″. Role: Design, production, image preparation. Challenge: To design a brochure that introduces, promotes and educates visitors and potential visitors about the exhibition. Software: InDesign, Photoshop, Illustrator.
Collateral: Invitation Postcard Mailer
Project: Invitation postcard mailer, 4-color, 5 x 7". Role: Concept, design, production. Challenge: To design a postcard that compels members to attend a special event. Software: InDesign, Photoshop.
Collateral: Promotional Passport
Project: Marketing passport, 4-color, 4.25 x 5.5". Role: Design. Challenge: To create a promotional item that entices shoppers to become return shoppers, as they earn stamps for free gifts. Software: InDesign, Photoshop, Illustrator.
Collateral: Tri-fold Brochure
Project: Tri-fold brochure, 4-color, 5.5 x 5.5″. Role: Design, production, image selection and preparation. Challenge: To entice customers to attend a presentation with a piece that strongly reflects company branding, while also conveying the feel of Hawaii. Software: InDesign, Photoshop.
Collateral: Marketing Postcard
Project: Marketing postcard, 4-color, 4.5 x 6". Role: Design, production, image selection and preparation. Challenge: To design a simple showcase of resort services available worldwide, while building brand recognition. Software: InDesign, Photoshop.
Collateral: Check Presenter Postcard
Project: Check presenter postcard, 4-color, 4.5 x 6". Role: Design and production. Challenge: To design a postcard that presents the customer bill and builds brand recognition. Software: InDesign, Photoshop.
Collateral: Promotional Stamp Card
Project: Folded, promotional stamp card, 4-color, 3.5 x 5". Role: Design, production, offer logo design. Challenge: To build interest in a holiday promotion that allows customers to earn stamps toward a free meal. Software: InDesign, Photoshop.
Collateral Marketing Postcard
Project: Marketing postcard, 4-color, 6 x 4". Role: Concept, design, production. Challenge: To generate interest and traffic for a new website, while establishing brand recognition. Software: InDesign, Photoshop, Illustrator.
Collateral: Media Kit
Project: Media kit, interactive PDF, 8.5 x 11". Role: Concept, design, production, infographics, interactivity. Challenge: To create a media kit that communicates a large amount of information, in a clear and compelling manner. Software: InDesign, Illustrator, Acrobat.
Collateral: Promotional Flyer/Menu
Project: Promotional flyer/menu, 4-color, 4.5 x 5.5". Role: Concept, design, production. Challenge: To design a youthful, fun flyer that reflects the light-hearted quality of the event. Software: InDesign, Illustrator.