Identity

Identity: Branding System
Project: Print collateral, stationery, logo lock-up, style guide, branding system. Role: Rebranding, concept, design, production and development. Challenge: To create a new refreshed look for the organization as it expands and moves locations. Software: InDesign, Photoshop and Illustrator.
Identity: Branding System
Project: Print collateral, signage, style guide, branding system. Role: Branding, concept, design, production and development. Challenge: To create a specific look for the public-facing museum and library materials, while aligning with the overall organizational materials. Software: InDesign, Photoshop and Illustrator.
Identity: Logo System
Project: Logo system. Role: Concept, design and production. Challenge: To create logos for the museum and library that work in a variety of situations that are similar to the organization logo, but distinctive. Software: Illustrator.
Identity: Electronic and Print Marketing Materials
Project: Electronic and print marketing materials. Role: Rebranding, concept, design, production and development. Challenge: To create a new more cohesive look for everything from interactive to print marketing. Software: InDesign, Photoshop, Illustrator, Dreamweaver with hand coding.
Identity: Custom-designed Marketing Folder
Project: Custom-designed marketing folder with 2 pockets, 2-color, 9 x 11.5". Role: Concept, design, production, image preparation. Challenge: To create a multi-use marketing folder with a fresh look that still adheres to company branding. Software: InDesign, Illustrator.
Identity: Event Logo
Project: Event logo. Role: Concept, design and production. Challenge: To design a mark that helps to create a cohesive and festive look for all holiday party promotions. Software: Illustrator.
Identity: Event Logo
Project: Event logo. Role: Concept, design and production. Challenge: To design a mark that helps create a cohesive look for promotional materials for this weekly event. Software: Illustrator.
Identity: Logo
Project: Logo for an annual auction fundraiser. Role: Design, branding and production. Challenge: To create a branding system and llogo that conveys the fun of the springtime event. Software: Illustrator.
Identity: Logo
Project: Logo. Role: Design and production. Challenge: To create a logo that conveys the exclusive nature of a club for high-performing sales people within an organization. Software: Illustrator.
Identity: Retail Bugs
Project: Concepts for seasonal retail bugs. Role: Concept and design. Challenge: To create a look for a seasonal marketing campaign. Software: Illustrator.