Project: Marketing emails. Role: Design, production and image preparation Challenge: To design a series of seasonal home decor emails with and without animated GIFs. Software: Photoshop.

Project: Seasonal Email Marketing campaigns. Role: Design, production and image preparation Challenge: Work with copywriters and the marketing team to design fun and compelling emails that promote holidays items while following seasonal and corporate branding. Software: Photoshop.

Project: Web site. Role: Brand, design and production. Challenge: As part of a branding project, this web site was created using a strategic approach to ensure it is fully aligned with the business objectives, which included promoting the brand, providing information about the company and its services, and providing an opportunity to sign up for and pay for workshops. It also needed to be friendly, approachable, and easy-to-navigate. Software: Squarespace, custom CSS, Illustrator and Photoshop.

Project: Web site. Role: Brand, design and production. Challenge: This web site was designed as part of a wider rebranding project, using a strategic approach to ensure it is fully aligned with the business objectives, which included promoting the brand, providing information about the company and its services. It also needed to be bold, professional, and easy-to-navigate. Software: Wix, custom CSS, Illustrator and Photoshop.

Project: Food delivery web site. Role: Concept, visual design, UI/UX design, wireframing, prototype and copywriting. Challenge: To design a user experience that is straightforward and welcoming with visuals that reflect the comfort food product. Software: Photoshop, Illustrator and Figma.

Project: iPhone App. Role: Concept and idea, UI/UX design, prototyping. Challenge: To develop a concept for a simple-to-use and engaging food app that walks a line between bringing in the rustic feeling of Italian dining with a clean interface. Software: Photoshop, Illustrator, Figma.

Project: Email newsletter template and editions. Role: Design, development and testing. Challenge: To develop a clear and inviting e-newsletter that allows readers to quickly find relevant information. Acted as a best practices consultant for the team and was responsible for laying out, setting up the code in the system , and testing for each edition. Software: Hand coding, GovDelivery, Photoshop.

Project: Email Advertising Campaign Role: Concept, design, development, animation and image preparation Challenge: To design a personalized reminder email that grabs the viewer’s attention with an unexpected concept and subtle animation. Software: Hand coding, Mailchimp, Photoshop.

Project: Marketing Email. Role: Design and production. Challenge: To create a campaign series to successfully generate more business which aligned with the print campaign I also designed. Software: Photoshop, Custom coding in MailChimp.

Project: E-newsletter template and editions. Role: Design, development, testing. Challenge: To create a responsive e-mail template for a monthly e-newsletter and to prepare the monthly editions. Also, worked with the team as a best practices consultant. Software: Hand coding, Cheetah, Litmus, Photoshop.

Project: Home page slider graphic. Role: Design and production. Challenge: To design a cohesive series of digital ads and graphics that promote new products and software updates that adhere to over all corporate branding, while also setting a unique look and feel for the products. Software: Photoshop.