Project: Marketing emails. Role: Design, production and image preparation Challenge: To design a series of seasonal home decor emails with and without animated GIFs. Software: Photoshop.
Project: Seasonal Email Marketing campaigns. Role: Design, production and image preparation Challenge: Work with copywriters and the marketing team to design fun and compelling emails that promote holidays items while following seasonal and corporate branding. Software: Photoshop.
Project: iPhone App. Role: Concept and idea, UI/UX design, prototyping. Challenge: To develop a concept for a simple-to-use and engaging food app that walks a line between bringing in the rustic feeling of Italian dining with a clean interface. Software: Photoshop, Illustrator, Figma.
Project: Email newsletter template and editions. Role: Design, development and testing. Challenge: To develop a clear and inviting e-newsletter that allows readers to quickly find relevant information. Acted as a best practices consultant for the team and was responsible for laying out, setting up the code in the system , and testing for each edition. Software: Hand coding, GovDelivery, Photoshop.
Project: Email Advertising Campaign Role: Concept, design, development, animation and image preparation Challenge: To design a personalized reminder email that grabs the viewer’s attention with an unexpected concept and subtle animation. Software: Hand coding, Mailchimp, Photoshop.
Project: Marketing Email. Role: Design and production. Challenge: To create a campaign series to successfully generate more business which aligned with the print campaign I also designed. Software: Photoshop, Custom coding in MailChimp.
Project: Food delivery web site. Role: Concept, visual design, UI/UX design, wireframing, prototype and copywriting. Challenge: To design a user experience that is straightforward and welcoming with visuals that reflect the comfort food product. Software: Photoshop, Illustrator and Figma.
Project: Banking web site (prototype). Role: Branding, UI/UX design, visual design, prototyping. Challenge: To brand and prototype a online banking service site with a streamlined user experience that strives to appeal to a young, global audience. Software: Figma and Illustrator.
Project: Home page slider graphic. Role: Design and production. Challenge: To design a cohesive series of digital ads and graphics that promote new products and software updates that adhere to over all corporate branding, while also setting a unique look and feel for the products. Software: Photoshop.
Project: E-newsletter template and editions. Role: Design, development, testing. Challenge: To create a responsive e-mail template for a monthly e-newsletter and to prepare the monthly editions. Also, worked with the team as a best practices consultant. Software: Hand coding, Cheetah, Litmus, Photoshop.
Project: Newsletter and informational email templates. Role: Design, production, coding, image preparation. Challenge: To create user-friendly email templates that adhere to organizational branding and best practice standards. Software:Hand coding, Photoshop, Illustrator, Constant Contact.
Project: E-newsletter template. Role: Design and custom coding. Challenge: To design a simple, responsive template for monthly financial newsletters that adheres to organizational branding. Software: Dreamweaver, Excel, Illustrator, Photoshop.