Identity

Identity: Branding System
Project: Print collateral, stationery, logo lock-up, style guide, branding system. Role: Rebranding, concept, design, production and development. Challenge: To create a new refreshed look for the organization as it expands and moves locations. Software: InDesign, Photoshop and Illustrator.
Identity: Branding System
Project: Print collateral, signage, style guide, branding system. Role: Branding, concept, design, production and development. Challenge: To create a specific look for the public-facing museum and library materials, while aligning with the overall organizational materials. Software: InDesign, Photoshop and Illustrator.
Identity: Stationery
Project: Stationery. Role: Design and production. Challenge: To design a cohesive stationery system that follows and solidifies the existing branding system. Software: InDesign, Illustrator.
Identity: Electronic and Print Marketing Materials
Project: Electronic and print marketing materials. Role: Rebranding, concept, design, production and development. Challenge: To create a new more cohesive look for everything from interactive to print marketing. Software: InDesign, Photoshop, Illustrator, Dreamweaver with hand coding.
Identity: Logo and Branding System
Project: Restaurant Logo and Branding System. Role: Design and production. Challenge: To design a clean but playful logo that captures the spirit of Oakland for a casual Cal-Italian eatery. Software: Illustrator.
Identity: Logo
Project: Business logo. Role: Design and production. Challenge: To create a logo for a new small business that portrays the creative capabilities and breadth of custom maker project offerings. Software: Illustrator.
Identity: Certification Seal
Project: Certification seal. Role: Design and production. Challenge: To create a seal that is visible and striking when adhered to bottles of olive oil, while setting the branding for this new certification. Software: Illustrator.
Identity: Logo System
Project: Logo system. Role: Concept, design and production. Challenge: To create logos for the museum and library that work in a variety of situations that are similar to the organization logo, but distinctive. Software: Illustrator.
Identity: Event Logo
Project: Event logo. Role: Concept, design and production. Challenge: To design a mark that helps create a cohesive look for promotional materials for this weekly event. Software: Illustrator.
Identity: Logo
Project: Exhibition logo and branding. Role: Concept, design and production. Challenge: To create a logo that reflects the highly decorative feel of the time period featured in the exhibition. Software: Illustrator.
Identity: Event Logo
Project: Event logo. Role: Design and production. Challenge: To develop a logo and branding system that works within the over all brand to promote holiday party packages. Software: Illustrator.