Project: In-store signage campaign. Role: Design and production. Challenge: Design a series of consistent signs that build on existing store and product branding to promote a new credit card. Software: Illustrator. Project: Convention Booth Signage. Role: Design and production. Challenge: To design a bold convention booth experience based on the branding for the FTK software. Software: Illustrator. Project: 72 x 25″ Building Sign. Role: Design and production. Challenge: To design a simple, elegant sign for a new apartment building that displays well on wood. Software: Illustrator. Project: 3 x 16′ Building Signage. Role: Design and production. Challenge: To create highly visible, legible and branded building signage. Software: InDesign and Illustrator. Project: Elevator posters, 4-color. Role: Design, production, image selection and preparation. Challenge: To design a posters that entice guests to try the new hotel restaurant. Software: InDesign, Photoshop. Project: Trade show sign. Role: Design and production. Challenge: Design a sign that builds brand awareness for the property. Software: InDesign, Photoshop. Project: Lobby Posters, 4-color, 20 x 30". Role: Concept, design and production. Challenge: To design a simple series of posters with information on the hotel building’s long history. Software: InDesign and Photoshop. Project: Promotional Outdoor Banner, 4-color, 10 x 4′. Role: Design, production, image selection, image preparation. Challenge: To design a banner that adheres to branding for the Mother’s Day campaign and corporate branding. Software: InDesign and Photoshop. Project: Promotional sign, 4-color, 16 x 20". Role: Concept, design and production. Challenge: To design a sign to display in the museum promoting the education program. Software: InDesign, Photoshop and Illustrator. Project: Streetlight banner, 4-color on vinyl, 36 x 72". Role: Design and production. Challenge: To design a branded banner that drives traffic to this Presidio museum. Software: InDesign, Illustrator and Photoshop. Project: Event banner, 4-color on vinyl, 33.5 x 76". Role: Design and production. Challenge: To design a set of banners that communicate the offerings of two online publications. Software: InDesign, Photoshop.
