Project: In-Room Compendium, 4-color. Role: Design and production. Challenge: To design a booklet that promotes the amenities of the hotel and the surrounding area while building brand recognition. Software: InDesign, Photoshop.

Project: Sales Folder. Role: Art direction, concept, design and production. Challenge: To design a new more eye-catching sales folder as part of the overall design refresh project that I worked on. The objective was to revitalize the brand of this boutique hotel and better align with their ‘luxury, naturally” tag line. Software: InDesign and Photoshop.

Project: 2-sided Sales Sheet. Role: Art direction, design and production. Challenge: To design a striking and easy-to-read sales sheet as part of the greater hotel rebranding project I was working on. Software: InDesign, Illustrator and Photoshop.

Project: Print and On-screen FAQ Brochure. Role: Design and production. Challenge: Design a brochure that both showcases strong examples of past projects while giving a clear overiew of how the process works. Software: Indesign and Photoshop.

Project: Exhibition brochure, 4-color cover, 1-color inside, 5 x 7″. Role: Design, production, image preparation. Challenge: To design a brochure that introduces, promotes and educates visitors and potential visitors about the exhibition. Software: InDesign, Photoshop, Illustrator.

Project: 8-panel double gate-fold brochure. Role: Design and production. Challenge: To design a unique and strongly branded marketing brochure that aligns with the digital campaign and company branding which successfully drove new business. Software: InDesign and Photoshop.

Project: Marketing Giveaway Booklet, 4-color. Role: Design and production. Challenge: To design a booklet that works with the fun, hip branding system of the company and industry event. Software: InDesign, Photoshop.

Project: Marketing passport, 4-color, 4.25 x 5.5". Role: Design. Challenge: To create a promotional item that entices shoppers to become return shoppers, as they earn stamps for free gifts. Software: InDesign, Photoshop, Illustrator.

Project: Check presenter postcard, 4-color, 6 x 4". Role: Concept, design, production. Challenge: To encourage customers to book for Mother’s Day with marketing that stands out from day-to-day branded items. Software: InDesign, Photoshop, Illustrator.

Project: Check presenter postcard, 4-color, 4.5 x 6". Role: Design and production. Challenge: To design a postcard that presents the customer bill and builds brand recognition. Software: InDesign, Photoshop.