Collateral

Collateral: Sales Folder
Project: Sales Folder. Role: Concept, design and production. Challenge: To design a new sales folder as part of a design refresh that supports and revitalizes the brand. Software: InDesign and Photoshop.
Collateral: Sales Sheet
Project: 2-sided Sales Sheet. Role: Design and production. Challenge: To design a striking and easy-to-read sales sheet that enhances hotel branding. Software: InDesign, Illustrator and Photoshop.
Collateral: Exhibition Brochure
Project: Exhibition brochure, 4-color cover, 1-color inside, 5 x 7″. Role: Design, production, image preparation. Challenge: To design a brochure that introduces, promotes and educates visitors and potential visitors about the exhibition. Software: InDesign, Photoshop, Illustrator.
Collateral: Folded Brochure
Project: 8-panel double gate-fold brochure. Role: Design and production. Challenge: To design a unique and strongly branded marketing brochure that aligns with the digital campaign. Software: InDesign and Photoshop.
Collateral: Marketing Giveaway
Project: Marketing Giveaway Booklet, 4-color. Role: Design and production. Challenge: To design a booklet that works with the fun, hip branding system of the company and industry event. Software: InDesign, Photoshop.
Collateral: Promotional Passport
Project: Marketing passport, 4-color, 4.25 x 5.5". Role: Design. Challenge: To create a promotional item that entices shoppers to become return shoppers, as they earn stamps for free gifts. Software: InDesign, Photoshop, Illustrator.
Collateral: Marketing Postcard
Project: Check presenter postcard, 4-color, 6 x 4". Role: Concept, design, production. Challenge: To encourage customers to book for Mother’s Day with marketing that stands out from day-to-day branded items. Software: InDesign, Photoshop, Illustrator.
Collateral: Promotional Flyer/Menu
Project: Promotional flyer/menu, 4-color, 4.5 x 5.5". Role: Concept, design, production. Challenge: To design a youthful, fun flyer that reflects the light-hearted quality of the event. Software: InDesign, Illustrator.
Collateral: Check Presenter Postcard
Project: Check presenter postcard, 4-color, 4.5 x 6". Role: Design and production. Challenge: To design a postcard that presents the customer bill and builds brand recognition. Software: InDesign, Photoshop.
Collateral: Marketing Giveaway
Project: Marketing Giveaway Booklet, 2-color. Role: Concept, design and production. Challenge: To design a custom booklet that promotes the hotel and its history, as a giveaway and memento for guests. Software: InDesign, Photoshop.
Collateral: Marketing Postcard
Project: Marketing postcard, 4-color, 6 x 4". Role: Concept, design, production. Challenge: To generate interest and traffic for a new website, while establishing brand recognition. Software: InDesign, Photoshop, Illustrator.
Collateral: Media Kit
Project: Media kit, interactive PDF, 8.5 x 11". Role: Concept, design, production, infographics, interactivity. Challenge: To create a media kit that communicates a large amount of information, in a clear and compelling manner. Software: InDesign, Illustrator, Acrobat.