Project: Print collateral, signage, style guide, brand system. Role: Branding, concept, design, production and development. Challenge: To refresh the brand adding a new set of elements that aligned with the ‘natural luxury’ aesthetic of the hotel. This led to a redesign of all marketing collateral, in-room collateral, and spa collateral. Software: InDesign, Photoshop and Illustrator.

Project: Rebranding. Role: Brand, design and production. Challenge: To rebrand this HR training company with a fresh, modern look to appeal to a younger demographic, while looking both professional and people-oriented. This project started with a logo, dynamic color palette and stationery package, as well as a set of brand guidelines. Software: InDesign, Illustrator.

Project: Stationery. Role: Design and production. Challenge: To design a cohesive stationery system that follows and solidifies the existing branding system. Software: InDesign, Illustrator.

Project: Brand package and guidelines. Role: Brand, design and production. Challenge: To create a look and feel for a new consulting company that was friendly and approachable, as the services are often one-on-one and personal. I worked closely with the client to nail down business objectives, so I could take a strategic approach to the brand, checking in continuously to make sure we were on the same page. I created the logo, color palette, branded elements, compiled a photo library, designed a web site, a Canva library and a Google Slides template. Software: Indesign, Illustrator, Photoshop, Google Slides, Squarespace and Wix.

Project: Brand Refresh. Role: Brand, design and production. Challenge: To refresh the brand for a high-end contractor specializing in high-end construction and remodeling. The objective was to make the brand more dynamic, adding new design elements, shifting and adding to the palette to make it earthier and more robust, and updating the logo to make it cleaner and more scalable for signage. A new brand guideline document and package was created as part of the final deliverable. Software: InDesign, Illustrator.

Project: Print collateral, signage, style guide, brand system. Role: Branding, concept, design, production and development. Challenge: To create a consistent look and feel for the public-facing museum and library materials and exhibitions, while aligning with the overall organizational materials, which I also designed. Software: InDesign, Photoshop and Illustrator.

Project: Restaurant Logo and Branding System. Role: Design and production. Challenge: To design a clean but playful logo that captures the spirit of Oakland for a casual Cal-Italian eatery. Software: Illustrator.

Project: Logo and brand system. Role: Concept, design and production. Challenge: To refresh the logo and brand system to modernize the look and feel, while keeping them recognizable. Software: Illustrator.

Project: Certification seal. Role: Design and production. Challenge: To create a seal that is visible and striking when adhered to bottles of olive oil, while setting the branding for this new certification. Software: Illustrator.

Project: Business logo. Role: Design and production. Challenge: To create a logo for a new small business that portrays the creative capabilities and breadth of custom maker project offerings. Software: Illustrator.