Project: Print collateral, signage, style guide, brand system. Role: Branding, concept, design, production and development. Challenge: To refresh the brand adding a new set of elements that aligned with the ‘natural luxury’ aesthetic of the hotel. This led to a redesign of all marketing collateral, in-room collateral, and spa collateral. Software: InDesign, Photoshop and Illustrator.

Project: Print collateral, signage, style guide, brand system. Role: Branding, concept, design, production and development. Challenge: To create a consistent look and feel for the public-facing museum and library materials and exhibitions, while aligning with the overall organizational materials, which I also designed. Software: InDesign, Photoshop and Illustrator.

Project: Print collateral, stationery, logo lock-up, style guide, branding system. Role: Rebranding, concept, design, production and development. Challenge: To create a new refreshed look for the organization as it expands and moves locations. Software: InDesign, Photoshop and Illustrator.

Project: Stationery. Role: Design and production. Challenge: To design a cohesive stationery system that follows and solidifies the existing branding system. Software: InDesign, Illustrator.

Project: Restaurant Logo and Branding System. Role: Design and production. Challenge: To design a clean but playful logo that captures the spirit of Oakland for a casual Cal-Italian eatery. Software: Illustrator.

Project: Exhibition logo and branding. Role: Concept, design and production. Challenge: To create a logo, along with a look and feel for the exhibition, that reflected the highly decorative feel of the time period. Software: Illustrator.

Project: Event logo. Role: Concept, design and production. Challenge: To design a mark that helps create a cohesive look for promotional materials for this weekly event. Software: Illustrator.

Project: Certification seal. Role: Design and production. Challenge: To create a seal that is visible and striking when adhered to bottles of olive oil, while setting the branding for this new certification. Software: Illustrator.

Project: Business logo. Role: Design and production. Challenge: To create a logo for a new small business that portrays the creative capabilities and breadth of custom maker project offerings. Software: Illustrator.

Project: Logo and brand system. Role: Concept, design and production. Challenge: To refresh the logo and brand system to modernize the look and feel, while keeping them recognizable. Software: Illustrator.